Category: Press Releases

Unique Awards Competition Returns and Expands in Third Year with New Categories

(New York, NY) – The Craft Beer Marketing Awards (CBMAS) has announced that its 2022 Awards Program is now open and accepting beer–related marketing and design entries from around the globe (including hard seltzer, cider, and mead).

The deadline for “Early Bird” entries is October 29, 2021. Entries are being accepted from October 30, 2021 and will be accepted through January 14, 2022.

Founded in 2019, the CBMAS is the only awards competition in the world to celebrate the very best of craft beer marketing and design. The CBMAS has developed to accepting entries from around the globe, presenting a marketing trendsseminar at this years’ Craft Brewers Conference, recognizing influential beer industry insiders with CBMAS “People of the Year” Award and started a podcast, Marketing on Tap, sponsored by EGC Group, available on Spotify, Pandora, Apple Podcasts and iHeartRadio.

The CBMAS honors the individuals and teams involved in building these amazing beverage brands. Breweries, their agencies, artists, and marketing partners are all invited to enter their best work.

“The CBMAS has grown significantly as a unique platform celebrating the beer industry’s incredible marketing and design that wasn’t being recognized until now.” said Jim McCune, Co-Founder of the CBMAS. “We’ll continue to award the very best work in the industry, and showcase that work, and the folks that created it to the world.”

Notable multi-award winners from the 2021 competition include: Brooklyn Brewery and the New York State Brewers Association in New York, Arrowhead Ales Brewing in Illinois, EBBING Branding and Design in North Carolina, Founders Brewing Company in Michigan, Flying Dog Brewery in Maryland, New Realm Brewing Co. in Georgia, Veza Sur Brewing Co. in Florida, and White Labs Brewing Co. in San Diego. International winners include Balter Brewing Co. and Dollar Bill Brewing in Australia, Brewpoint and Cold Town Beer in the United Kingdom, Hey Joe Brewing Company in South Africa, and Smugglers Trail in Canada, among many others.

For a full list of 2021 winners, click here for the 2021 CBMAS winner’s Gallery.

New Categories

“We had such incredible feedback over the past two award seasons, and great suggestions for some new categories,” said Jackie DiBella, Co-Founder of the CBMAS. “We know breweries and their partners are passionate about what they do. We wanted to make sure our categories matched the depth and breadth of their work.”

The 2022 CBMAS consist of 38 categories that cover all aspects of brew marketing—from labels to logos, and tap handles, to taprooms. This year, 11 new categories have been added by popular suggestion:

• Best Can Design – Painted Cans or Sleeves
• Best Can Design – Best Beer Series
• Best Can Design – Collaboration
• Best Can Design – Non-Alcoholic Craft Beverage
• Best Brand Identity – Sell Sheets
• Best Brand Identity – Beer Release Calendars
• Best Brand Identity – Best All-Around Marketing Story
• Best Use of Social Media Video – IG Reels, IGTV, or TikTok
• Beer Marketing Wild Cards – Best Guerrilla Marketing Campaign
• Beer Marketing Wild Cards – Best Live Entertainment Stage or Setting
• Beer Marketing Wild Cards – Collaboration Marketing Assets

The CBMAS judging process is a robust, credible, and transparent digital scoring system ranked by an influential and respected, worldwide panel of more than 300 beer, marketing, and design experts.

To see the full list of categories, click here.

Expanding Industry Associations
CBMAS presenting sponsor three years in a row is Hillebrand, the world’s leading global beverage logistics company.

“The CBMAS is an amazing way to recognize the great marketing that craft beverage makers and marketers do!” said Prabh Hans, VP, Domestic Services of Hillebrand North America. “The work by the CBMAS team is led by their passion for the industry and it shows. Looking forward to supporting this amazing awards platform as it continues to showcase all of the great work!”

New 2022 CBMAS Gold Sponsor is Arryved, based in Boulder Colorado, which specializes in point-of-service for craft breweries, restaurants, and other craft destinations.

“Craft beer is one of the most creative industries in the world,” said Alex Ostler, Head of Marketing for Arryved. “We’re excited to sponsor the Craft Beer Marketing Awards to recognize what you, the creators, are doing to showcase your brew.”

The CBMAS has also formed memberships with well-known industry organizations like The Brewers Association (BA), New York State Brewers Association (NYSBA), and many of its judges are affiliated with various beverage and beer industry associations located around the world.

CBMAS Worldwide Entry Regions

Entries are divided up into 5 regions across the globe:

• The Americas
• United Kingdom
• Europe
• APAC – Asia and Pacific (including Australia and New Zealand)
• MENA – Middle East and North Africa

Winners in each category are awarded a CBMAS Crushie Award. Winners can upgrade their win with a Crushie Trophy designed by the same Manhattan-based awards company that creates the Emmy, Golden Globes and the MTV Moonman.

Platinum and Gold Crushies will be awarded to winners in each region. Global Crushies will be awarded to winners who opt-in to be judged at a global level in addition to their regional entry.

Entry Timeline
• Early Bird Entry Period: September 9 – October 29, 2021
• Entry Period: October 30, 2021 – January 14, 2022
• Judging: February 7 – March 25, 2022
• Winners Announced: Week of May 2, 2022 @ CBC event (TBD) and live stream

The awards ceremony is scheduled to take place in person with a virtual feed during the week of the 2022 Craft Brewers Conference in May in Minneapolis, MN. Entries are now open to anyone involved in marketing within the brewing industry—including cider and hard seltzer—across the world. For additional information, visit craftbeermarketingawards.com.

ABOUT CRAFT BEER MARKETING AWARDS
The Craft Beer Marketing Awards was established in 2019 to give recognition to the best of the best in the marketing realm of the brewing industry. With categories that range from the “Best Can Design” to “Coolest Taproom” and “Best Website Design” to “Best Use of Social Media,” there’s an opportunity to showcase the best work in every area of marketing in the brewing industry across the world. For more information, and to listen to the Marketing On Tap Podcast, visit craftbeermarketingawards.com.

A Quarter-Century of Innovation & Craft Beer Excellence Brings the “Class of ’96” Breweries to The Walnut Room in Denver, CO, Celebrating 25 Years at the Craft Brewers Conference on September 10, 2021

The Class of 1996:
Firestone Walker, Shmaltz Brewing, Bear Republic, Two Brothers, Coronado, Victory, Stone, Iron Hill, Original Sin Cider, Thirsty Bear, BJ’s, and more!

Denver, CO— Wednesday, August 11, 2021 — An array of iconic breweries launched 25 years ago when fewer than 1500 breweries graced the American craft beer scene. With nearly 9,000 breweries currently operating in 2021, the “Class of ’96” stayed true to their pioneering values while keeping innovation at the heart of their efforts. Today, these renowned “Class of ’96” breweries come together with ProBrewer for a 25th Anniversary event unlike any other atThe Walnut Room (3131 Walnut Street, RiNo District, Denver) during the Craft Brewers Conference (Denver, CO) on Friday, September 10, 2021 (7pm – 10pm). The participating breweries include Firestone Walker, Shmaltz, Bear Republic, Two Brothers, Coronado, Victory, Stone, Iron Hill, Original Sin Cider, Thirsty Bear, Lake Placid, BJ’s, and others.

“Crazy – It’s been 25-years?,” says Mark Silva (Co-Founder of ProBrewer). “There’s a myth of the self-made-overnight-success story that we’re pleased to dispel by honoring pioneers whose inspiration, passion, grit and talent enabled these brewers to succeed against all odds. It’s awesome to celebrate brewers who launched such passionate dreams when we founded ProBrewer. Can’t wait to tap their anniversary brews for an epic night honoring their pioneering spirit and transcendent craft.”

“If it takes a village to raise a child, it takes an ecosystem to raise an industry,” says Pat Hagerman (Co-Founder, ProBrewer). “We’re proud to support the brewing industry since the dawn of the Internet with this unique event bringing together legendary brewers and their partners that enable perfection in their craft.”

Jeremy Cowan, Founder/Owner of Shmaltz Brewing Company, adds, “Quality and Community from the very beginning – still just as important 25 years later. Oh yeah and Shtick – you know it! So proud to party with this long-time Beer Tribe – L’Chaim!“

Bill Covaleski, Founder/Brewmaster of Victory Brewing Company, says “The craft beer revolution has been an innovative and delicious rush that has afforded little time for introspection. Our ‘Class of ’96’ has always been leaning forward but for one night we might just savor the moment, and the accomplishment, with a beer… or, several.”

The “Class of ’96” 25th Anniversary Bash will feature upwards of 25 beers brewed by these lauded craft breweries who are releasing commemorative specialty beers to mark this incredible milestone. Owners, founders, senior level executives and sales teams from the “Class of ’96” breweries will be onsite at The Walnut Room to ring in their 25th year of brewing exceptional releases that have elevated the craft brewing industry into what it is today. The “Class of ’96” 25th Anniversary Bash honors brewers that broke new ground in the mid-1990s and blazed new trails for the next generation of breweries – and continue to do more and more! The event invites all members of the craft brewing industry from the Craft Brewers Conference and serves as a welcoming and safe environment for all members of the community.

Come hoist a pint with these formidable breweries and enjoy electrifying live music on Friday, September 10 from 7pm – 10pm. CBC Badge or Eventbrite ticket is required.

For detailed information, please visit: www.eventbrite.com/e/class-of-96-25th-anniversary-bash-cbc-2021-tickets-164181540407

About ProBrewer
ProBrewer.com is a resource serving all trades of the beer business. Within the pages of ProBrewer.com, members of the beer industry will find numerous tools and materials to assist them in their endeavors within the beer business, from the technical side of brewing to sales and distribution – and everything in between. ProBrewer.com is dedicated to empowering the beer industry through the dissemination of comprehensive, current and relevant information.

Nationwide Release of New West Coast IPA Hits Retailers in 33 States:
21^st Anniversary IPA

A Modern Twist on a Classic West Coast IPA with Massive Hop Flavors and Aromas from Cascade, Chinook, Centennial, Cashmere, and El Dorado Hops (7.4% ABV)

San Francisco, Calif. – Thursday, July 8, 2021 – The 21^st Amendment Brewerycelebrates the right to be original as they host an epic birthday party at their San Leandro brewery on Saturday, August 21, 2021 (1pm – 7pm). The 21^st Anniversary Party(a.k.a. Augustfest) salutes the major milestone of 21^st Amendment turning 21 and what better way to ring in the festivities than to throw a big party, with collaboration brews, and release a new 21st Amendment beer? 

Co-Founders Nico Freccia and Shaun O’Sullivan have been on an extraordinary and wonderful journey since opening their beloved SoMA brewpub in 2000. 21^stAmendment Brewery invites the greater Bay Area community to hoist a pint with them on their big day.

Detailed event information is available at https://www.21st-amendment.com
Eventbrite https://bit.ly/36ohtuA
Facebook https://fb.me/e/10eMlrlkJ

In conjunction with the big bash and to acknowledge their brewing roots, 21^stAmendment Brewery is releasing a new 21^stAnniversary West Coast IPA in tribute to the hottest beer style that defined the brewing scene in 2000. Brewmaster Shaun O’Sullivan brews 21^st Anniversary IPA with the past in mind, though with a modern twist by using an abundance of new world hops including Cascade, Chinook, Centennial, Cashmere, and El Dorado hops. With robust hop flavors and aromas of grapefruit peel, lemon rind, and peppery pine sap with a restrained malt structure, 21^stAnniversary IPA paves the way forward for a classic style adapting to a contemporary palate.

“Nostalgia is an incredible thing,” says Shaun O’Sullivan. “In many ways, it’s a form of revisionist history. A first love; an amazing meal; old TV shows with catchy jingles. Memories can take you back to the times when you enjoyed these things, but there are limits. West Coast Style IPAs are similar to those past memories. A seemingly bygone style underrepresented by the current wave of hazy and juicy IPAs ignores what was so fantastic about the discoveries of the moment in the mid-1990s. West Coast IPAs, a California origin style, defined an era of brewing and we want to showcase how the style changed everything for American craft beer.”

“To have our 21^st Anniversary IPA distributed to 33 states across the country is an incredible culmination to everything Shaun and I and our amazing staff have worked so hard for these past 21 years,” adds Nico Freccia. “And to celebrate with our community this summer at our San Leandro production brewery is the perfect way to say a huge thanks for their ongoing support and a chance to come together for an amazing day enjoying beers, great food and fun in the sun.”

The 21^st Anniversary Party features live music from East Bay Mud and Dr. D Band, a private cigar lounge, food trucks (Urban Roots BBQ, La Poblana, 21^st Amendment Taproom Food Truck, and others), kids’ activities, and birthday beer collaborations with Fieldwork Brewing, Three Weavers, Urban Roots, Faction Brewery, and The Good Hop bottle shop. Shaun O’Sullivan teams up with each brewery’s head brewer for a limited-edition release to be available at the 21^st Anniversary Party. 21st Amendment will also host an onsite farewell party for their neighbor Cleophus Quealy Brewery, who closed last year, with a pop-up beer tent pouring seven CQ beers.

Admission to the 21^st Anniversary Party is free; beer and food purchases require tickets sold onsite at the brewery the day of the event. The 21^st Anniversary Party is a General Admission event from 1pm – 7pm.

For more information, please visit:
The Blog at https://www.21st-amendment.com
Eventbrite https://bit.ly/36ohtuA
Facebook https://fb.me/e/10eMlrlkJ

21^st Anniversary West Coast IPA launches this month in 6-packs in all 33 states where 21st Amendment distributes. For more information and to find some using their beer finder, please visit www.21st-Amendment.com.

For more information, please visit:
 www.21st-amendment.com
I @21stamendment### 

About 21st Amendment Brewery21 years ago (established in 2000), Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. Known for their witty names and delicious brews, 21st Amendment offers year-round selections, as well as seasonal offerings and their infamous once-in-a-while limited-edition releases. Sold in 33 states plus Washington D.C., 21st Amendment produces beer in its state-of-the-art brewery headquarters in San Leandro, California and is among the top 50 craft beer brewers in America.

We’re hoppy to announce that the iconic BJ’s Restaurant & Brewhouse® is continuing its celebration of 25 years of award-winning beer with an exciting new collaboration celebrating its California roots with Sierra Nevada Brewing Company. The two craft brewing pioneers have joined forces to debut a new Mountain Hop Ale. Available exclusively across all BJ’s locations for a limited time onlystarting today, July 8, the BJ’s Brewhouse x Sierra Nevada Brewing Co. collab is months in the making and embodies the laid-back feel of a true California Summer. 

What do you get when you combine the creativity of these two talented brewing teams? A unique Belgo Pale Ale brew that is a medium-bodied, easy-drinking pale ale with an intense tropical fruit aroma featuring floral and herbal notes. With an array of fruity flavors including mango, papaya, kiwi, lemon, and apricot with a moderate hoppy finish with subtle spicy notes, the new Mountain Hop Ale is the perfect sip for summer. 

Guests are encouraged to enjoy the breezy summer beer alongside BJ’s Restaurants’ brewer-recommended pairings such as the Sriracha Queso Dip, Piranha Pale Ale Chili, Mahi-Mahi Tacos, Fresh Atlantic Salmon, or The Spicy Pig Tavern-Cut Pizza. 

Additionally, to celebrate the collaboration, BJ’s Restaurants will be hosting a Beer Dinner at select locations nationwide on August 2 and 3 at 7:00 p.m. The five-course dinner (price: $40 for pre-paid bookings, $45 for day-of ticket purchase) will include five-ounce beer pairings as well as a mid-meal palate cleanser of the exclusive new Mountain Hop Ale. For participating California Beer Dinner guests, they will have the opportunity to sample some of the brews available exclusively to California BJ’s Brewhouse Beer Club members.

A Bold Blend of Six Hops Strikes the Palate with a Shockingly Smooth Malt Character & Abundance of Tropical Aromas with Latest Addition to the “Tasty” Lineup of IPAs

San Francisco, Calif.— Thursday, June 3, 2021 — An ode to inventiveness and the genius inside us all, the 21st Amendment Brewery brews a new Double IPA in its hop-forward Tasty lineup for the nationwide release of Tasty Double Hazy IPA (8.5% ABV) in June 2021. The creative packaging artwork for Tasty Double Hazy IPA features Founding Father and polymath Ben Franklin lying in a field of hops following one of his famed kite experiments. Franklin was a brilliant mind fostering one big idea after another. In tandem, 21st Amendment was struck with a clever idea of its own to expand their popular Tasty line-of-beers to include a hopped-up Imperial Hazy IPA.

Shaun O’Sullivan, Co-Founder and Brewmaster of 21st Amendment Brewery, cranks up the hop profile on Tasty Double Hazy IPA to 11 with its sheer abundance of Calypso, El Dorado, Mosaic, Amarillo, Idaho 7, and Cashmere hops in the kettle and dry hopping process. A creamsicle orange hazy appearance compliments tropical stone fruit flavors and aromas, juicy guava notes, and a rich creamy malt texture. Soft bitterness and a layer of tartness smooth out Tasty Double Hazy IPA to be a deceptively balanced Imperial Hazy IPA that packs a punch at 8.5% ABV.

O’Sullivan comments, “Our Tasty IPA series showcases how we like to have fun integrating hops whether it’s a Juicy Pale Ale, West Coast IPA, Hazy IPA, or Double Hazy IPA. Beer drinkers love all types of IPAs, especially hazys. Using the right hops in the right beers allows our brewers to be creative and showcase the diverse flavors and aromas that these bold hops have to offer. Tasty Double Hazy IPA has big brash hop layers wrapped around a sweet malt base with its elegant and rich texture. It’s complex much like Ben Franklin’s imaginative ideas, but served in a 12 oz. can or pint glass, of course.”

Tasty Double Hazy IPA will be available in 6-packs and 12-packs in all 33 states where 21st Amendment distributes in June 2021. For more information and to find some using their beer finder, please visit www.21st-Amendment.com.

For more information, please visit:
www.21st-amendment.com
@21stamendment

###

About 21st Amendment Brewery
21 years ago (established in 2000), Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. Known for their witty names and delicious brews, 21st Amendment offers year-round selections, as well as seasonal offerings and their infamous once-in-a-while limited-edition releases. Sold in 33 states plus Washington D.C., 21st Amendment produces beer in its state-of-the-art brewery headquarters in San Leandro, California and is among the top 50 craft beer brewers in America.

Berkeley, Calif.— Thursday, June 10, 2021 —Fieldwork Brewing Company announces the establishment of aCommunity Fund Committee led by Fieldwork staff members from each of the brewery’s seven locations throughout Northern California in an effort to donate funds to noteworthy local non-profit organizations. For the first two quarters, the Fieldwork Community Fund Committee identified standout organizations who are making an immediate and substantial impact to help alleviate the many challenges communities are facing across the region. Over the course of 2020 (4th Quarter) and 2021 (1st Quarter), the Fieldwork Community Fund Committee has donated a total of $40,000 to 11 non-profits.

“During such difficult times, we’ve sought out measurable ways that we can be there for people most affected by the pandemic,” says Matthew Porcelli, General Manager of Fieldwork Brewing (Berkeley Taproom) & Chair of the Fieldwork Community Fund Committee. “We care deeply about how to positively reach diverse communities and have funds directly assist those with urgent needs such as hot meals, showers, laundry services, crisis intervention and prevention services, reading materials for at-risk K-3rd grade students, as well as many other inspiring initiatives we really want to support.”

Over 10 Fieldwork team members at its various locations are key voices leading the Fieldwork Community Fund Committee. Each team member recommends various non-profits that the committee then votes on to decide which specific organizations receive donations.

2020 (4th Quarter) Beneficiaries Receiving $2,000 Donations Include:

WEAVE Inc. (Sacramento): Established in 1978, WEAVE promotes safe and healthy relationships and offers support for survivors of sexual assault and domestic abuse. WEAVE provides an array of crisis intervention, therapeutic and prevention services to meet the unique needs of survivors, their families and the community.

SF-Marin Foodbank (Corte Madera): During COVID, the SF-Marin Food Bank has operated 29 pop-up pantries and provides weekly deliveries to 12,000+ seniors and groceries to 55,000 households. 14% of people served are homeless with 60% of food offered being fresh produce. Every $1 donated provides 2 meals. Fieldwork’s donation brings 4,000 meals to those in need.

VOICES Youth Programs (Napa): Founded in 2005 by Napa foster youth, VOICES focuses on keeping disadvantaged and homeless youth safe during COVID.

Elder Givers – Art With Elders (San Mateo): Founded in 1991, Elder Givers utilizes the power of art, creativity and community to enrich the journey of the aging population. Elder Givers provides 2,000 art classes to 400 seniors living in long-term care communities.

MEarth (Monterey): In response to the pandemic, MEarth has converted their educational garden to a production garden to grow food for families in need. MEarth has donated over 3,000 lbs of produce since July 2020 to local relief organizations.

2021 (1st Quarter) Beneficiaries Include:

Pints for Paws – Berkeley Humane (Berkeley) – $15,000 Donation: Voted the “Best Fundraising Event in the East Bay,” Pints for Paws is the annual fundraiser for Berkeley Humane. Over the past five years, Fieldwork Brewing has been instrumental in the fundraising efforts for the non-profit 501(c)(3) organization who serves the East Bay community with life-saving programs for cats and dogs while cultivating compassion and strengthening the human-animal bond. The 7th Annual Pints for Paws (June 5, 2021) raised over $150,000 for Berkeley Humane.

Monument Crisis Center (San Ramon) – $5,000 Donation: Fieldwork’s donation will provide eggs and milk for 2,800 at-risk families in Contra Costa County. Monument Crisis Center provides food to families and individuals in crisis situations.

ALBA – Agricultural and Land-Based Training Association (Monterey) – $3,000 Donation: Over 500 newly launched organic family farms owned primarily by Mexican immigrant farm workers will be incubated with the completion of a new water well in July 2021. The new farms will grow and sell nearly 100 million pounds of organic produce in Central Coast and Bay Area communities. 3,000 farmers will be trained at the ALBA facility and re-enter the organic workforce. Nearly 400 Hartnell College students will participate in the ALBA course, earning college credit, completing community service hours and internships.

Berkeley Public School Fund (Berkeley) – $2,500 Donation: Fieldwork’s donation covers a quarter of the costs for the annual “Summer Slide” reading program that provides books for 500 economically disadvantaged K-3rd grade students to help keep their reading level up.

Ritter Center (Corte Madera) – $2,500 Donation: A partner of the SF-Marin Food Bank, the Ritter Center’s food pantry is the largest in Marin serving 3,000 households annually with the distribution of 22,000 bags of groceries. Ritter Center further offers case management, medical and behavioral health services, as well as 2,000 laundry and 8,000 shower appointments each year.

Jonathan C. Younts Second Chance Scholarship (Sacramento) – $2,000 Donation: The Second Chance Scholarship goes to returning students that were unable to complete their degree the first time around and focuses on helping them get a digital design degree that can get them out into the workforce. The Fieldwork donation will increase the yearly scholarship amount from $400 a year to $475 annually in perpetuity, providing second chances to college bound youth.

Supporting the local communities neighboring Fieldwork Brewing’s seven taprooms is of incredible importance to the brewery. Fieldwork Brewing fosters a strong sense of community both at their taprooms and well beyond its doors through their philanthropic efforts reaching those most in need.

For more information regarding Fieldwork Brewing Company, please visit fieldworkbrewing.com and instagram.com/fieldworkbrewingco.

About Fieldwork Brewing Company
Established in 2015, Fieldwork Brewing Company is a craft brewery based in Berkeley, CA brewing for the regional Northern California marketplace. Available at their Berkeley, Corte Madera, Monterey, Napa, Sacramento, San Mateo, and San Ramon taprooms/beer gardens, Fieldwork beers are also on draft at the finest local craft beer focused restaurants and bars. Fieldwork is the 10th fastest growing private company on San Francisco Business Times’ “100 Fastest Growing Private Companies in the Bay Area” for 2018, and Inc. magazine ranked Fieldwork at No. 604 on its 2019 Inc. 5000 list of “America’s Fastest-Growing Private Companies.”

Fieldwork’s latest releases can be enjoyed by sampler flight, beer by the glass, and filled “to go” in crowler cans. Special Release cans are available onsite and for delivery while supplies last at each location.