Lift a lager for Rosie! East Brother Beer Company and Rosie the Riveter Trust present the Pride & Purpose Beer Festival, the first beer festival in Northern California to make lagers the main attraction. The festival will take place on June 18th, 2022 at East Brother Beer Company, located at 1001 Canal Blvd in Richmond California.
Why Lagers? When we launched East Brother Beer Company in 2016, we committed to sticking with the classics. Our instinct and palates told us that classics, and lagers specifically, would be on the rise in the craft world. For a long time, macro breweries had set the standard for what American beer drinkers consider a lager; and that pale, lightly malted beer quickly made lagers the butt of the joke…but brewing an exceptional lager is no joke! It takes a remarkable amount of time and skill to brew this style of beer well; lagers are labor, and they can be unforgiving. As our Head Brewer Paul Liszewski (whose license plate reads “LAGER”) says, “If there’s an off-flavor, if you’ve rushed things, there’s nothing to hide behind.” A lager is a true testament to a brewer’s ability to make great beer.
Pride & Purpose Lagers are as diverse as the communities we live in, so East Brother Beer Company’s Pride & Purpose Beer Festival has set out to bring Northern California’s legendary craft beer professionals together to Lift a Lager for Rosie. The festival will feature at least 25 breweries pouring more than 50 beers. Fellow brewers like Anderson Valley, Crooked Lane, Drake’s, Faction, Fieldwork, HenHouse, Heretic, Hunters Point, Local (and a whole bunch more from M to Z) will be pouring their personal favorites, with more than half of the featured styles being lagers. Proceeds from the festival will benefit the Rosie the Riveter Trust, the official nonprofit partner of Rosie the Riveter/World War II Home Front National Historic Park located in Richmond, California.
BBTS (Beer Behind the Scenes) Moderated by Michael Kiser of Good Beer Hunting, there will be a Pride & Purpose panel discussion at noon with craft beer luminaries and authors like Jeff Alworth, author of The Beer Bible, freelance beer writer Lou Bustamante, Ron Silberstein, co-founder of Admiral Maltings, and more. This in-depth discussion, best enjoyed with a cold beer, will focus on lagers, what it takes to brew them, and the long historic relationship between beer and labor.
Celebrating hard-working men and women, this festival is more than about just beer. In partnership with Rosie the Riveter Trust, the Pride & Purpose Beer Festival will share stories from the past with the Rosies, the Boilermakers, and countless others who showed up for their communities during WWII, as well as those of the present by showcasing local makers and trades organizations.
Tickets and Information Tickets are available through Eventbrite with a full festival schedule at eastbrotherbeer.com/beerfestival. Ticket prices begin at $60 per person, $75 per person including early access, and $20 per person for non-alcoholic beverage attendees.
Iconic Northern CA Craft Brewery Adds Rotational IPA Series and New Peach Goseas it Celebrates its 35th Year in Production
February 8, 2022 Boonville Calif. – Celebrating its 35th year anniversary, Anderson Valley Brewing Company’s (AVBC) 2022 beer release calendar features a mix of the brewery’s beloved “beer flavored beer” offerings such as Boont Amber Ale, Boonville Gold, and Summer Solstice, as well as brand new products including the Rotational IPA series, a draft-only Peach Gose, and the Gose Variety Pack.
New IPA Rotational Series – First to debut, the Crisp IPA
AVBC is proud to present the new fresh batches of IPA flavored IPA. If you’re new to AVBC you might be surprised to learn that we were once on the leading edge of crafting West Coast IPAs. We love drinking IPAs and our brewers love making them, so we thought it was the perfect time to introduce a new line up. All of the new IPAs have been informed by AVBC’s brewing history and reflect countless beers that have been tested and vetted at the Tap Room. Each IPA features a new recipe and will be released on a rotating basis with the seasons.
Crisp IPA bright and snappy with a healthy touch of hops and works with the cold part of the season when the frost first starts to bite. (now available)
Double IPA in features a bigger helping of hops and a full fresh profile that’s bursting with life and ready to pair with the arrival of warmer weather in the spring. (April release)
Juicy Session IPA (July release) is a beer that you’ll keep coming back to again, and again…and again. Made for a laid back late summer day it won’t fill you up and pairs with sandy board shorts and picnics. (July release)
West Coast IPA (October release) has come to define the contemporary IPA genre. From its classic hop profile and modern flavors it’ll warm you up as the temperatures start to dip in the fall. (October release)
Peach Gose – Draft Beer Offering AVBC’s new Peach Gose is the latest in its catalog of Goses and has become a fast favorite. There are few things that make more sense than Peach Gose – the soft, juicy stone-fruit flavors are perfectly lifted by the tartness of the Gose souring and the combination is pure magic. It’s easy drinking, light, refreshing and full of flavor. Considering Brewmaster Fal Allen literally wrote the book on Gose and AVBC is widely credited for making Gose a “thing,” it’s surprising that it took so long to brew one. Aside from an obvious pairing with peach cobbler, pour alongside a triple-cream Brie, serve it in a snifter with grilled halibut, or pair a pint with shrimp scampi, fish and chips or crab cakes because anything from the briny depths #goeswithgose.
A Variation for Spring – The Gose Variety Pack The Gose Variety 12-Pack features three cans each of Briney Melon Gose, Cherry Gose, Framboise Rose Gose, and Blood Orange Gose. It’s hard to decide which gose to grab when they are all full of deliciousness. Well, now you don’t have to decide. Our classic fruit brewed gose are now available in a variety pack, letting you enjoy them all!
About Anderson Valley Brewing Company For over 34 years, Anderson Valley Brewing Company has sustainably hand-crafted authentic ales and lagers with balance and complexity. Founded in 1987 in the lower level of Boonville CA’s Buckhorn Saloon, Anderson Valley Brewing Company has grown to be widely recognized as one of the true pioneers in craft brewing. From the flagship Boont Amber Ale to the renowned bourbon barrel aged portfolio and as pioneers and innovators of Gose and fruited-sour styles, every Anderson Valley Brewing Company beer is crafted with purpose and an unwavering commitment to producing world-class beer. Anderson Valley Brewing Company is available in 39 states and at its Taproom in Boonville, CA. For more information visit our website. Stay up to date with the latest from AVBC via Facebook and Instagram.
SAN FRANCISCO – The Bay Area Brewers Guild and Half Time Beverage have partnered to launch a series of unique guild-curated mixed packs to celebrate California craft beer and the robust Bay Area craft beer scene.
This partnership with a national direct-to-consumer retailer means the Guild will be able to showcase its membership of independent and world-class craft breweries to beer lovers within and outside of the Bay Area.
The initial pack, out now, spotlights SF Beer Week, the internationally renowned craft beer celebration currently running through February 20.
The exclusive official SF Beer Week Mixed Pack is available through Half Time, shipping to 33 states, and features rare one-off releases, brewery collaborations, and beers from highly sought after breweries such as Humble Sea Brewing Co., HenHouse Brewing Co. and Temescal Brewing Co.
The series of mixed packs, released periodically throughout 2022, will directly support the work of the Guild, and feature both singular creations and brews that rarely, if ever, make it outside of the Bay Area.
SF Beer Week Mixed Pack combines official guild collabs with local favorites
The SF Beer Week Mixed Pack is beginning to land at the doors of craft beer fans. It contains twelve beers in which 16 brewers from the Bay Area Brewers Guild had a hand, including three one-off officialSF Beer Week collaboration beers, each brewed by a team of member breweries using ingredients from Admiral Maltings and sporting labels designed by Barretto-co.
Temescal Brewing – Intrinsic, a West Coast IPA enhanced with New Zealand Phantasm and featuring experimental and cryo hops, and an official SFBW collab brewed with Headlands Brewing Co. and Del Cielo Brewing Co.
Devil’s Canyon Brewing Co. – Pure Harmony, a Cold IPA made with local honey, and an official SFBW collab brewed with ShaKa Brewing Co. and Brewing With Brothas; the label also featuresfamed SF street artist fnnch’s iconic honey bear
Cooperage Brewing Co. – Hop Drip, a Sour Fruit IPA and an official SFBW collab brewed with Adobe Creek Brewing Co. and Parliament Brewing Co.
Fort Point Beer Co. – Prime 5, a Double IPA, brewed as a stand alone collaboration with HenHouse Brewing Co.
HenHouse Brewing Co. – Weekly Beer Name Generator, a Doppelbock
S27 Alehouse & Brewery – Belgian Experimental Series #1, a Saison featuring Belgian hops, grains and yeast, but dry hopped with German Saaz for a twist
Gilman Brewing Co. – Maison de Campagne, a French Farmhouse Ale
Original Pattern Brewing Co. – Smoked Coffee Porter featuring coffee from Timeless Coffee, plus a bonus brew, Hella Hallertau Blanc, a Helles Lager
East Brother Beer Co. – Red Lager, a Vienna-style Amber Lager, plus Oatmeal Stout, a bonus brew featured in virtual cheese pairings at sfbeerweek.org/cheese
“Thanks to this first-of-its-kind partnership with Half Time, we’re able to curate a taste of SF Beer Week and get these special releases into the hands of beer lovers across the country,” says Bay Area Brewers Guild Executive Director Joanne Marino. “It’s thrilling to hear from people who lived in the region before and have fond memories of how special SF Beer Week is, and still others who are curious to try new beers from Bay Area breweries.”
Ordering information for the SF Beer Week Mix Pack can be found on the SF Beer Week site at sfbeerweek.org/mixedpack
SF Beer Week is Back
Continuing through Feb. 20, 2022, SF Beer Week, organized by the Bay Area Brewers Guild, continues to surprise and delight as craft breweries, bars and beer-savvy restaurants add to the collection of events that make this annual celebration of the Bay Area’s unique beer culture so memorable. Visit SFBeerweek.org
About the Bay Area Brewers Guild The Bay Area Brewers Guild is a non-profit 501(c)(6) trade association. Its mission is to support and promote local independent craft beer and breweries throughout the greater Bay Area. Stay atop the region’s world-class craft beer scene year round at DrinkBay.Beer
SAN FRANCISCO – During SF Beer Week, February 11-20, five eagerly-awaited SF Beer Week Official Collaboration Beers – each created by three local breweries working together – demonstrate that both co-operation and competition benefit a thriving craft brewery community.
The annual SFBW Collaboration Brews turn competitors into teammates
For over a decade, different combinations of brewers from different breweries have shared their brewing knowledge and collaborated on creating new beers to launch the annual week-long celebration of craft brewing. The official collabs have become an SF Beer Week fan favorite.
Each of the 2022 collab brews is a creative take on the most popular family of craft styles, the IPA. Since both recipe and process have profound effects on beer flavor, three breweries share the credit for each of these beers.
In San Francisco, Barebottle Brewing brewed and fermented “Red Whale,” a tropical red IPA, hopped with Citra, Citra Cryo, Strata and Galaxy hops, following a new recipe created by the brewers at Local Brewing and Woods Beer Co.
In the North Bay, Cooperage Brewing executed a recipe designed by Adobe Creek Brewing and Parliament Brewing to create “Hop Drip,” a sour Fruited IPA brewed with apricots and strawberries and hopped with Galaxy and Mosaic hops.
The East Bay’s entry, “Intrinsic,” brewed by Oakland’s Temescal Brewing following a recipe designed by Del Cielo Brewing and Headlands Brewing, is described as an enhanced West Coast IPA, using HBC 586, Mosaic Cryo, Motueka, Vic Secret and Saaz hops.
The Silicon Valley brew, “Pure Harmony,” a Cold IPA brewed with local honey from Belmont’s Wings of Nature, comes out of Devil’s Canyon Brewing using a recipe written by Brewing With Brothas and ShaKa Brewing. It’s finished with CTZ, Zappa, Galaxy and Sabro hops.
Representing nearby coastal breweries, Santa Cruz’s Woodhouse Blending & Brewing is releasing “Juxtapose,” a double dry-hopped West Coast IPA, following a new recipe written by Highway 1 Brewing and New Bohemia Brewing. It was hopped with Galaxy, Strata, Citra, Mosaic and Cascade hops.
All five of this year’s SF Beer Week official collaborations will be presented on Feb. 11, at simultaneous SF Beer Week Kick Off events in San Francisco, San Rafael, San Leandro, Sunnyvale and Seaside. See https://sfbeerweek.org/kickoffs
After the Kick Offs, some of the official collaboration beers will be available at select locations during beer week. Alameda’s Admiral Malting Company, one of the nation’s few traditional artisan floor-malting facilities, provided malted barley ingredients for the collaborations. The malt makers will pour all five at The Rake taproom in Alameda. Learn more about the 2022 collabs and where to find them on the SF Beer Week site. See https://sfbeerweek.org/collabs
Here Comes the Rest of SF Beer Week
New events keep on pouring in to SFBeerweek.org, where people of the Greater Bay Area go to make plans for all the tastings, gatherings, remote activities and special offers to come during the week.
About the Bay Area Brewers Guild The Bay Area Brewers Guild is a non-profit 501(c)(6) trade association. Its mission is to support and promote local independent craft beer and breweries throughout the greater Bay Area. Stay atop the region’s world-class craft beer scene year round at DrinkBay.Beer
SAN FRANCISCO – SF Beer Week is back February 11-20 to celebrate independent craft beers and those who brew them. Events, activities and at-home offerings await from dozens of bars, restaurants and breweries, including members of the Bay Area Brewers Guild, producer of this much-loved tradition.
More types of activities this year mean more options for craft beer fans, including take-away, delivery and shipping selections to enjoy at home, making SF Beer Week accessible to craft beer appreciators anywhere in California.
New in 2022, too, are five opening night festivities that spotlight the five regions of the brewers guild in place of the single centralized gala of years past. Each Kick Off offers a more intimate experience and a nod to the distinct craft beer scene in its corner of the greater Bay Area.
Five Simultaneous SFBW Kick Offs Showcase Local Craft Breweries
Harmonic Brewing reminds the region where it all began, as it gathers the San Francisco brewing community at Harmonic Thrive City at Chase Center, complete with the photogenic SFBW letter display which lights up social media each year. This will be the place to sample what’s brewing in SF from Barebottle Brewing Co. to Cellarmaker Brewing Co. to Woods Beer Co. and more.
San Rafael’s Pond Farm Brewing hosts the craft beer brewers of the North Bay. Taste the freshest and the best from favorite brewers, from Cooperage Brewing to Parliament Brewing and more.
In San Leandro, 21st Amendment Brewery – the largest venue with plenty of tasting room – will be ground zero for mingling with East Bay breweries. From Del Cielo to Drake’s to Fieldwork to Temescal to Ghost Town and many more, come meet the neighborhood.
Down the coast in Seaside, Other Brother Beer Co. will welcome beer-loving coastal residents to a tasty celebration in the space it shares with Ad Astra Bread Co. Meet brewers from Alvarado Street to New Bohemia to Woodhouse and all around their region.
Sunnyvale is home to the South Bay Kick Off event at Off the Rails Brewery & Restaurant. Try beers from newcomer ShaKa Brewing, which launched during the pandemic, along with Taplands and more – including the Silicon Valley Official Collaboration brewed at Devil’s Canyon.
These exclusive Kick Off events are the only places, barring a few exceptions, where consumers will find all five of the much-anticipated annual SF Beer Week Official Collaboration Releases on tap. (Learn more and where to find them, including retail locations like Whole Foods Market and local shops like San Francisco’s City Beer Store.)
Attendance at each event is limited. Tickets and guest brewery details for these five exclusive Feb. 11 showcases can be found at: https://sfbeerweek.org/kickoffs
Live Events Live On — With an eye on health and the weather
The Bistro’s Double IPA Festival, held outdoors annually rain or shine, returns to Hayward on Feb. 12. Along with new activities listed at https://sfbeerweek.org/activities many cherished events at smaller venues are slated to return. (Check with the venues for any last-minute changes and applicable Covid policies.)
Others have made a pivot or two. The annual Celebration of Craft — benefitting the California Craft Beer Association, traditionally hosted by Trumer Brewery and an industry insider’s favorite — returns virtually as a specially curated 10-pack of California beers available for shipment anywhere in the state, with exclusive streaming conversations and tasting notes from craft brewers. Find ordering information for this statewide box and more delicious gift boxes for pre-order from local breweries at https://sfbeerweek.org/promotions
“The craft beer community is elated SF Beer Week is back, even while remaining vigilant in keeping staff and customers safe,” said SF Beer Week organizer Joanne Marino, the Bay Area Brewers Guild’s executive director, “As an annual tradition since 2009, having SF Beer Week return feels like one more step toward normal after two years of challenges.”
SF Beer Week 2022 is made possible thanks to the generous support of its sponsors, including title sponsor Whole Foods Market, along with Visit Santa Rosa, Drake’s Brewing Co., 21st Amendment Brewery, Sierra Nevada Brewing, Trumer Brewery, Hop Head Farms, Barretto-Co., Custom Label, Northwest Hop Farms, Tiger’s Taproom, City Beer Store, Hollingbery & Son Hops and Admiral Maltings.
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About the Bay Area Brewers Guild The Bay Area Brewers Guild is a non-profit 501(c)(6) trade association. Its mission is to support and promote local independent craft beer and breweries throughout the greater Bay Area. Stay atop the region’s world-class craft beer scene year round at DrinkBay.Beer
Unique Awards Competition Returns and Expands in Third Year with New Categories
Courtesy Craft Beer Marketing Awards
(New York, NY) – The Craft Beer Marketing Awards (CBMAS) has announced that its 2022 Awards Program is now open and accepting beer–related marketing and design entries from around the globe (including hard seltzer, cider, and mead).
The deadline for “Early Bird” entries is October 29, 2021. Entries are being accepted from October 30, 2021 and will be accepted through January 14, 2022.
Founded in 2019, the CBMAS is the only awards competition in the world to celebrate the very best of craft beer marketing and design. The CBMAS has developed to accepting entries from around the globe, presenting a marketing trendsseminar at this years’ Craft Brewers Conference, recognizing influential beer industry insiders with CBMAS “People of the Year” Award and started a podcast, Marketing on Tap, sponsored by EGC Group, available on Spotify, Pandora, Apple Podcasts and iHeartRadio.
The CBMAS honors the individuals and teams involved in building these amazing beverage brands. Breweries, their agencies, artists, and marketing partners are all invited to enter their best work.
“The CBMAS has grown significantly as a unique platform celebrating the beer industry’s incredible marketing and design that wasn’t being recognized until now.” said Jim McCune, Co-Founder of the CBMAS. “We’ll continue to award the very best work in the industry, and showcase that work, and the folks that created it to the world.”
Notable multi-award winners from the 2021 competition include: Brooklyn Brewery and the New York State Brewers Association in New York, Arrowhead Ales Brewing in Illinois, EBBING Branding and Design in North Carolina, Founders Brewing Company in Michigan, Flying Dog Brewery in Maryland, New Realm Brewing Co. in Georgia, Veza Sur Brewing Co. in Florida, and White Labs Brewing Co. in San Diego. International winners include Balter Brewing Co. and Dollar Bill Brewing in Australia, Brewpoint and Cold Town Beer in the United Kingdom, Hey Joe Brewing Company in South Africa, and Smugglers Trail in Canada, among many others.
For a full list of 2021 winners, click here for the 2021 CBMAS winner’s Gallery.
New Categories
“We had such incredible feedback over the past two award seasons, and great suggestions for some new categories,” said Jackie DiBella, Co-Founder of the CBMAS. “We know breweries and their partners are passionate about what they do. We wanted to make sure our categories matched the depth and breadth of their work.”
The 2022 CBMAS consist of 38 categories that cover all aspects of brew marketing—from labels to logos, and tap handles, to taprooms. This year, 11 new categories have been added by popular suggestion:
Best Can Design – Painted Cans or Sleeves
Best Can Design – Best Beer Series
Best Can Design – Collaboration
Best Can Design – Non-Alcoholic Craft Beverage
Best Brand Identity – Sell Sheets
Best Brand Identity – Beer Release Calendars
Best Brand Identity – Best All-Around Marketing Story
Best Use of Social Media Video – IG Reels, IGTV, or TikTok
Beer Marketing Wild Cards – Best Guerrilla Marketing Campaign
Beer Marketing Wild Cards – Best Live Entertainment Stage or Setting
The CBMAS judging process is a robust, credible, and transparent digital scoring system ranked by an influential and respected, worldwide panel of more than 300 beer, marketing, and design experts.
Expanding Industry Associations CBMAS presenting sponsor three years in a row is Hillebrand, the world’s leading global beverage logistics company.
“The CBMAS is an amazing way to recognize the great marketing that craft beverage makers and marketers do!” said Prabh Hans, VP, Domestic Services of Hillebrand North America. “The work by the CBMAS team is led by their passion for the industry and it shows. Looking forward to supporting this amazing awards platform as it continues to showcase all of the great work!”
New 2022 CBMAS Gold Sponsor is Arryved, based in Boulder Colorado, which specializes in point-of-service for craft breweries, restaurants, and other craft destinations.
“Craft beer is one of the most creative industries in the world,” said Alex Ostler, Head of Marketing for Arryved. “We’re excited to sponsor the Craft Beer Marketing Awards to recognize what you, the creators, are doing to showcase your brew.”
The CBMAS has also formed memberships with well-known industry organizations like The Brewers Association (BA), New York State Brewers Association (NYSBA), and many of its judges are affiliated with various beverage and beer industry associations located around the world.
CBMAS Worldwide Entry Regions
Entries are divided up into 5 regions across the globe:
The Americas
United Kingdom
Europe
APAC – Asia and Pacific (including Australia and New Zealand)
MENA – Middle East and North Africa
Winners in each category are awarded a CBMAS Crushie Award. Winners can upgrade their win with a Crushie Trophy designed by the same Manhattan-based awards company that creates the Emmy, Golden Globes and the MTV Moonman.
Platinum and Gold Crushies will be awarded to winners in each region. Global Crushies will be awarded to winners who opt-in to be judged at a global level in addition to their regional entry.
Entry Timeline • Early Bird Entry Period: September 9 – October 29, 2021 • Entry Period: October 30, 2021 – January 14, 2022 • Judging: February 7 – March 25, 2022 • Winners Announced: Week of May 2, 2022 @ CBC event (TBD) and live stream
The awards ceremony is scheduled to take place in person with a virtual feed during the week of the 2022 Craft Brewers Conference in May in Minneapolis, MN. Entries are now open to anyone involved in marketing within the brewing industry—including cider and hard seltzer—across the world. For additional information, visit craftbeermarketingawards.com.
ABOUT CRAFT BEER MARKETING AWARDS The Craft Beer Marketing Awards was established in 2019 to give recognition to the best of the best in the marketing realm of the brewing industry. With categories that range from the “Best Can Design” to “Coolest Taproom” and “Best Website Design” to “Best Use of Social Media,” there’s an opportunity to showcase the best work in every area of marketing in the brewing industry across the world. For more information, and to listen to the Marketing On Tap Podcast, visit craftbeermarketingawards.com.
A Quarter-Century of Innovation & Craft Beer Excellence Brings the “Class of ’96” Breweries to The Walnut Room in Denver, CO, Celebrating 25 Years at the Craft Brewers Conference on September 10, 2021
The Class of 1996: Firestone Walker, Shmaltz Brewing, Bear Republic, Two Brothers, Coronado, Victory, Stone, Iron Hill, Original Sin Cider, Thirsty Bear, BJ’s, and more!
Denver, CO— Wednesday, August 11, 2021 — An array of iconic breweries launched 25 years ago when fewer than 1500 breweries graced the American craft beer scene. With nearly 9,000 breweries currently operating in 2021, the “Class of ’96” stayed true to their pioneering values while keeping innovation at the heart of their efforts. Today, these renowned “Class of ’96” breweries come together with ProBrewer for a 25th Anniversary event unlike any other atThe Walnut Room (3131 Walnut Street, RiNo District, Denver) during the Craft Brewers Conference (Denver, CO) on Friday, September 10, 2021 (7pm – 10pm). The participating breweries include Firestone Walker, Shmaltz, Bear Republic, Two Brothers, Coronado, Victory, Stone, Iron Hill, Original Sin Cider, Thirsty Bear, Lake Placid, BJ’s, and others.
“Crazy – It’s been 25-years?,” says Mark Silva (Co-Founder of ProBrewer). “There’s a myth of the self-made-overnight-success story that we’re pleased to dispel by honoring pioneers whose inspiration, passion, grit and talent enabled these brewers to succeed against all odds. It’s awesome to celebrate brewers who launched such passionate dreams when we founded ProBrewer. Can’t wait to tap their anniversary brews for an epic night honoring their pioneering spirit and transcendent craft.”
“If it takes a village to raise a child, it takes an ecosystem to raise an industry,” says Pat Hagerman (Co-Founder, ProBrewer). “We’re proud to support the brewing industry since the dawn of the Internet with this unique event bringing together legendary brewers and their partners that enable perfection in their craft.”
Jeremy Cowan, Founder/Owner of Shmaltz Brewing Company, adds, “Quality and Community from the very beginning – still just as important 25 years later. Oh yeah and Shtick – you know it! So proud to party with this long-time Beer Tribe – L’Chaim!“
Bill Covaleski, Founder/Brewmaster of Victory Brewing Company, says “The craft beer revolution has been an innovative and delicious rush that has afforded little time for introspection. Our ‘Class of ’96’ has always been leaning forward but for one night we might just savor the moment, and the accomplishment, with a beer… or, several.”
The “Class of ’96” 25th Anniversary Bash will feature upwards of 25 beers brewed by these lauded craft breweries who are releasing commemorative specialty beers to mark this incredible milestone. Owners, founders, senior level executives and sales teams from the “Class of ’96” breweries will be onsite at The Walnut Room to ring in their 25th year of brewing exceptional releases that have elevated the craft brewing industry into what it is today. The “Class of ’96” 25th Anniversary Bash honors brewers that broke new ground in the mid-1990s and blazed new trails for the next generation of breweries – and continue to do more and more! The event invites all members of the craft brewing industry from the Craft Brewers Conference and serves as a welcoming and safe environment for all members of the community.
Come hoist a pint with these formidable breweries and enjoy electrifying live music on Friday, September 10 from 7pm – 10pm. CBC Badge or Eventbrite ticket is required.
About ProBrewer ProBrewer.com is a resource serving all trades of the beer business. Within the pages of ProBrewer.com, members of the beer industry will find numerous tools and materials to assist them in their endeavors within the beer business, from the technical side of brewing to sales and distribution – and everything in between. ProBrewer.com is dedicated to empowering the beer industry through the dissemination of comprehensive, current and relevant information.
Nationwide Release of New West Coast IPA Hits Retailers in 33 States: 21st Anniversary IPA
A Modern Twist on a Classic West Coast IPA with Massive Hop Flavors and Aromas from Cascade, Chinook, Centennial, Cashmere, and El Dorado Hops (7.4% ABV)
San Francisco, Calif. – Thursday, July 8, 2021 – The 21st Amendment Brewerycelebrates the right to be original as they host an epic birthday party at their San Leandro brewery on Saturday, August 21, 2021 (1pm – 7pm). The 21st Anniversary Party(a.k.a. Augustfest) salutes the major milestone of 21st Amendment turning 21 and what better way to ring in the festivities than to throw a big party, with collaboration brews, and release a new 21st Amendment beer?
Co-Founders Nico Freccia and Shaun O’Sullivan have been on an extraordinary and wonderful journey since opening their beloved SoMA brewpub in 2000. 21stAmendment Brewery invites the greater Bay Area community to hoist a pint with them on their big day.
In conjunction with the big bash and to acknowledge their brewing roots, 21stAmendment Brewery is releasing a new 21stAnniversary West Coast IPA in tribute to the hottest beer style that defined the brewing scene in 2000. Brewmaster Shaun O’Sullivan brews 21st Anniversary IPA with the past in mind, though with a modern twist by using an abundance of new world hops including Cascade, Chinook, Centennial, Cashmere, and El Dorado hops. With robust hop flavors and aromas of grapefruit peel, lemon rind, and peppery pine sap with a restrained malt structure, 21stAnniversary IPA paves the way forward for a classic style adapting to a contemporary palate.
“Nostalgia is an incredible thing,” says Shaun O’Sullivan. “In many ways, it’s a form of revisionist history. A first love; an amazing meal; old TV shows with catchy jingles. Memories can take you back to the times when you enjoyed these things, but there are limits. West Coast Style IPAs are similar to those past memories. A seemingly bygone style underrepresented by the current wave of hazy and juicy IPAs ignores what was so fantastic about the discoveries of the moment in the mid-1990s. West Coast IPAs, a California origin style, defined an era of brewing and we want to showcase how the style changed everything for American craft beer.”
“To have our 21st Anniversary IPA distributed to 33 states across the country is an incredible culmination to everything Shaun and I and our amazing staff have worked so hard for these past 21 years,” adds Nico Freccia. “And to celebrate with our community this summer at our San Leandro production brewery is the perfect way to say a huge thanks for their ongoing support and a chance to come together for an amazing day enjoying beers, great food and fun in the sun.”
The 21st Anniversary Party features live music from East Bay Mud and Dr. D Band, a private cigar lounge, food trucks (Urban Roots BBQ, La Poblana, 21st Amendment Taproom Food Truck, and others), kids’ activities, and birthday beer collaborations with Fieldwork Brewing, Three Weavers, Urban Roots, Faction Brewery, and The Good Hop bottle shop. Shaun O’Sullivan teams up with each brewery’s head brewer for a limited-edition release to be available at the 21st Anniversary Party. 21st Amendment will also host an onsite farewell party for their neighbor Cleophus Quealy Brewery, who closed last year, with a pop-up beer tent pouring seven CQ beers.
Admission to the 21st Anniversary Party is free; beer and food purchases require tickets sold onsite at the brewery the day of the event. The 21st Anniversary Party is a General Admission event from 1pm – 7pm.
21st Anniversary West Coast IPA launches this month in 6-packs in all 33 states where 21st Amendment distributes. For more information and to find some using their beer finder, please visit www.21st-Amendment.com.
About 21st Amendment Brewery21 years ago (established in 2000), Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. Known for their witty names and delicious brews, 21st Amendment offers year-round selections, as well as seasonal offerings and their infamous once-in-a-while limited-edition releases. Sold in 33 states plus Washington D.C., 21st Amendment produces beer in its state-of-the-art brewery headquarters in San Leandro, California and is among the top 50 craft beer brewers in America.
